Okay, so you’ve successfully launched your startup, and managed to build a solid – even if small – customer base. Well, take a minute to appreciate yourself and enjoy that little success because many startups like you never saw the light of the day.
Are you done giving kudos to yourself? Now let’s talk about attracting more customers to that business, expanding the pretty small customer base, and making more sales. Perhaps since your business launched, you’ve always been thinking about how you can speed up the process of customer base expansion. But like every regular business owner, you’re told to exercise patience and wait for fate to have its way.
But guess what? You might end up waiting till forever if you don’t take a proactive decision today. To that end, here are 7 proven tactics you can use to bring in more customers to your business. Try them today, and you may just begin to smile at the bank.
First and foremost, what is your advert campaign like? How much have you spent in the past on TV, radio, newspaper, flyers, and printables? If you haven’t really been doing much of advertising before now, you may want to reconsider your position on that. In order to bring more people to your business, it is important that you first intimate them with the values your business is capable of offering them. And one of the best ways to send this information is to meet them at those places they love to visit. Is your target audience always watching a particular show on TV? Is there a talk show or story on the radio that addresses some matters in your industry niche? Find out about these programs and get your ads on them.
Newspaper advertisement is another wonderful option, especially if your audiences are the seniors. Many of them love to follow the latest news and stories in the newspaper, so reaching out to them via this medium can be a really great idea.
Oh, and of course, the internet! What a revelation it has been since it was first introduced. With platforms like search engines, sbobet websites, blogs, forums, online groups, instant messenger status, social media, and Wechat, businesses can expand their customer base by simply announcing their existence on any or all of these channels.
Quick fact about this tactic: According to Forbes, Search engines like Google and Bing had the highest customer conversion rates, at around 8%, a conversion rate over 1.5 times higher than Facebook. According to the same study, social media platforms like Facebook and Snapchat drove the most traffic, accounting for between 13-14% of website visits, but also had the lowest conversion rates.
Networking and referrals
Want to bring more clients to your business, why not ask existing customers for help? If, indeed, your services are top-end, and you offer value to your customers, they should have no problem pitching your brand to their friends and family. This tactic is so efficient because of the word of mouth marketing involved. People tend to associate more with a brand when the brand is being recommended to them by the people they trust.
Of course, for this tactic to work, you need to impress your existing customers. But you can do this by offering them some enticing deals in exchange for referring you to people. Deals like coupons, discounts, free gifts, festive bonuses, and casino online the likes are surely going to be enough to set things in motion for you.
Alternatively, you can bring customers to your business by attending and organizing industry-relevant events – shows, conferences, conventions, seminars, and lost more. At these events, you can network with other business owners and potential customers and pitch your business to them.
Quick fact about this tactic: According to a Nielsen survey on trust and advertising, 28% of millennials said they wouldn’t try a product if their friends don’t approve of it. Word of mouth is the primary factor behind 20-50% of purchasing decisions. B2B companies with referrals have a 70% higher customer conversion rate, and they report a 69% faster close time on sales.
Have you about the “host-beneficiary” arrangement before? If you haven’t, well, now you just did. In this arrangement, businesses reach out to other businesses with similar target audiences and use their databases to promote their business.
In this arrangement, the host might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include a high-end online grocery store and a high-end home appliance dealer or an attorney and a medical doctor.
As great as the “teaming up” tactic might seem, it is still a one-off or short term strategy. But if you’d like to build something that consistently brings you, customers, then you may want to take that relationship a step further.
Unlike in the host beneficiary arrangement, strategic alliances tend to last for longer and has the prospect of offering all the parties involved a consistent supply of customers. But how does it work? You may wonder. The whole behind this arrangement is that you team up with another business that offers a service that depends on your service or vice versa. Once this alliance is created, the two parties will then send referrals in both directions.
An example of this can be found in the case of a web designer and a content marketing agency; wherein one party sends the other referrals for clients who may need their service and vice versa.
Entice prospective customers
Although no one loves to admit it, everybody loves the free stuff. Giving out some of your products for free can be a very effective tactic in your attempts to draw more people to your business. In fact, this tactic works in three interesting ways:
- Firstly, it informs people of your existence (Stories of the existence of free things spread like wildfire)
- Secondly, it gives you the chance to prove just how effective your products are
Lastly, it gives potential customers a risk-free chance to try out your product or service without paying any money. If indeed, you provide quality service and offer good products, you don’t need to tell them to come back. They will of their own accord!